Paul Corliss has been known as a “silver fox” most of his adult life. Corliss, 70, is a marketing executive who, among other things, pioneered the frequent shopper discount card club concept for supermarkets in the mid 80’s.
Corliss noticed that with the aging of the baby boom generation, more and more men were joining the ranks of silver foxes. They shared some common traits: silver hair, energy, vitality, success, intelligence, a sense of humor, strong ties to family and the community outside their business lives, and a sense of style. The Silver Fox Club collection is designed with them in mind: its for the silver haired man who has everything, including a sense of humor. |
